NEW YORK (AP) — Sitting among a pint-raising crowd at a Manhattan soccer bar on the first day of the World Cup, George Carson described himself as a huge soccer fan who hopes to catch all 104 games of the global tournament.
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But on Saturday?
“We got to watch the Knicks,” he said.
In most nations hosting the World Cup, soccer is a fixation. But with the New York Knicks holding a 3-1 lead in the best-of-seven NBA Finals against San Antonio and one win from their first title since 1973, attention is surely going to be split this weekend. The Knicks can clinch with a victory in Game 5 on Saturday night. Tipoff will come shortly after Brazil and Morocco wrap a World Cup match in New Jersey, and it will directly overlap with a showdown between Scotland and Haiti.
“I want to watch all the World Cup games, but for us, the Knicks is still a priority,” the 38-year-old Carson said while he and a friend viewed the World Cup opening ceremony at The Football Factory at Legends, a soccer bar near Madison Square Garden. “I’ll probably catch the (soccer) recap after.”
The Knicks have gripped New York, but even some diehard fans already have divided attention. Hours before sitting courtside for the Knicks’ historic Game 4 rally at MSG, film director Spike Lee was clad in green and gold for a visit to Brazil’s training facility in New Jersey on Wednesday.
Brazil plays Morocco in its opener at East Rutherford, New Jersey, at 6 p.m., a match slated to end about 30 minutes before the NBA game starts in Texas. Scotland-Haiti in Massachusetts starts at 9 p.m.
The Football Factory has 20 screens, enough to satisfy all fandoms.
“I hope they put it to bed Saturday night, so we can just say, well done, Knicks. Have your parade, and that’s it. Now we can concentrate on the soccer,” said Jack Keane, the Irishman who owns The Football Factory.
Keane’s bar hosts supporters groups from Paris Saint-Germain, Chelsea, Aston Villa, Leeds and AC Milan. He estimated more than 2,000 people come through his bar on Wednesday night, when the Knicks won Game 4.
“The Knicks crowd was the same as the Champions League final crowd,” he said.
Keane’s bar was charging a $20 cover, with one drink included, for the Mexico-South Africa opener.
Knicks fans gather for a watch party inside Central Park for Game 4 of the NBA Finals between the New York Knicks and the San Antonio Spurs, Wednesday, June 10, 2026, in New York. (AP Photo/Heather Khalifa)
New York Knicks fans react during a watch party inside Central Park for Game 4 of the NBA Finals basketball series between the Knicks and the San Antonio Spurs, Wednesday, June 10, 2026, in New York. (AP Photo/Heather Khalifa)
New York Knicks fans celebrate during a watch party inside Central Park during Game 4 of the NBA Finals basketball series between the Knicks and the San Antonio Spurs, Wednesday, June 10, 2026, in New York. (AP Photo/Heather Khalifa)
New York Mayor Zohran Mamdani wears a Thierry Henry scarf as he makes a World Cup soccer tournament announcement at Harlem Tavern, Thursday, May 21, 2026, in New York. (AP Photo/Adam Gray)
A 10-minute walk south and east, fans also were lined up to enter Smithfield Hall, which hosts the supporters clubs of Manchester United, West Ham, Nottingham Forest, Barcelona, Bayern Munich, Inter Milan, Roma and Marseille.
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“Usually for American sports, because they’re longer, people don’t like to stand,” said Kieron Slattery, an Irishman who is Smithfield’s co-owner. “For the Knicks right now, they’re standing. It’s like a soccer game atmosphere.”
Most of the fans watching Thursday were New Yorkers, many of them originally from elsewhere.
Ryan Cole, a 44-year-old from Britain’s Southampton who has lived in New York for a dozen years, wore an England jersey and hopes to come up with a ticket for The Three Lions’ group-stage game against Panama on June 27. His grandfather, William Cole, was an English League linesman — he has a program with the grandpa’s name from a Manchester-Chelsea match in 1952.
“You just see a wave of jerseys everywhere, which is amazing,” he said of the soccer kits and Knicks gear. “It’s just amazing to be in New York all the time, but now in particular with the Knicks, with the World Cup, with summer, couldn’t be happier.”
One of his friends, 46-year-old Joel Ramirez, is a New York transplant from Dallas with Mexican parents. During the 2022 World Cup, he watched games at different ethnic restaurants that had ties to a team involved in the match, such as Brooklyn’s Sunset Park for Mexico. He thinks the soccer supporters will have greater numbers in the bars Saturday than Knicks fans.
“There’s going to be pound for pound a lot more football fans in the city,” he said. “I’ll be watching both.”
New York City soccer bars open early on weekends for fans to watch lunchtime matches in England and Europe. The World Cup is different.
“When you look at the Premier League, it’s a niche market, still. There’s people who watch it, people who don’t,” Keane said. “The World Cup is the big one. It’s the big party. Everyone’s got a shirt in the closet. Everyone’s going to claim either their own identity or a parent or a grandparent, get on the bandwagon.”
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AP World Cup coverage: https://apnews.com/hub/fifa-world-cup