The Hurricanes are going back to their roots.
Miami has agreed to a massive, 10-year sponsorship deal with sports apparel giant Nike, according to multiple reports. The deal will be worth more than $200 million, according to the Miami Herald.
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The deal is one of the most lucrative in college sports history, according to multiple reports.
A UM spokesperson did not respond to a request for comment.
The sponsorship deal, which will take effect next year, ends a 12-year partnership with Adidas that went into effect in 2015. From 1987 to 2015, Nike was the Hurricanes’ sponsor.
The deal includes millions of dollars in payments to the UM athletic department as well as millions of dollars worth of athletic apparel, according to the Miami Herald.
The reported deal drew positive responses from Miami alumni, fans and college football pundits.
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“Thank goodness,” ESPN college football analyst Kirk Herbstreit said on social media. “Miami players too good to be (wearing) those baggy … pants!!! Great news for the Canes!”
“We are back,” former Miami fullback and current New England Patriots executive Alonzo Highsmith wrote, including a picture of the Nike logo in his post.
Hurricanes coach Mario Cristobal was previously the head coach at Oregon, where Nike’s headquarters are located. Nike co-founder Phil Knight is an Oregon graduate, and the company has a longstanding relationship with the school’s athletic program.
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