Plans for Mattel’s first toy-themed indoor water park have expanded since the project was announced last year, adding height, acreage, parking, and a separate entertainment and support building to the proposed attraction near Walt Disney World.
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New development plans for Mattel Wonder filed with Orange County show a 94,975-square-foot indoor water park that could reach 99 feet high, compared with the 60-foot-tall building shown in the original concept. But it has still not been disclosed how Mattel’s slate of eye-catching brands will feature in Central Florida’s first under-roof aquatic playland.
The project team requested county approval for a maximum building height of 100 feet. The team includes Orlando-based themed entertainment design firm Martin Aquatic, civil engineer Kimley-Horn and Associates, Project Luong Architects, and landscape architect LandDesign.
The attraction is planned at 15301 State Road 535, immediately south of Lake Buena Vista Factory Stores and near the Orange-Osceola county line. The development site has increased from approximately 11 acres to 13.48 acres.
Mattel and Martin Aquatic announced the venture in November as one of five planned Mattel Wonder Indoor Waterparks. The parks are intended to bring Mattel brands such as Barbie, Hot Wheels, Thomas & Friends, and Uno to life through water attractions and themed environments.
Martin Aquatic President and Creative Director Josh Martin told GrowthSpotter that while he isn’t in a position to speak to individual elements while the design is still being finalized, he’s excited about the ways the project is unfolding.
“As with any project of this scale, the design has continued to evolve as we work collaboratively with Mattel and its designers through all the elements on this Orlando flagship project alongside our partners,” he said. “The updates reflected in the latest submittal are the product of that process, refining the guest experience, improving how the spaces relate to one another, and making sure that what ultimately gets built is the strongest version of this project.”
The updated plans introduce a 45,718-square-foot building labeled “FEC/IWP support” alongside the indoor water park. The new structure also could reach 99 feet, according to the plans.
The park would feature a curved, translucent roof designed to bring natural light into the building. Canada-based OpenAire, which specializes in retractable-roof structures, had been selected for the project when the initial plans were revealed.
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Architectural renderings provide the most detailed look yet at the attraction’s exterior. A large network of enclosed slides would extend outside the southern and eastern sides of the water park before returning to the building. The plans also identify a separate wave tower near the southeastern portion of the site.
The amount of retail space planned for the attraction has decreased from 11,400 square feet to 6,622 square feet.
The updated plan provides 876 parking spaces, up from 752 in the January concept. It also includes a designated rideshare and passenger drop-off area near the entertainment and support building.
The plans estimate the attraction would employ 200 people.
The project would have vehicle connections with the adjoining outlet center property and an entrance near Polynesian Isle Boulevard. Fencing and controlled-access gates would separate portions of the water park complex from the surrounding development.
The vacant property was previously proposed for a roughly 110,000-square-foot second phase of Lake Buena Vista Factory Stores, but that development never moved forward.
The latest plans remain conceptual and could change as the project moves through Orange County’s review process.
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