UCF is expanding its partnership with Walt Disney World in a sponsorship deal that includes a logo on the back of the football helmets, starting with Saturday’s game against TCU.
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ESPN’s Pete Thamel first reported the agreement, which was announced Friday.
“Walt Disney World is part of the fabric of Central Florida, and we are incredibly proud to feature its logo on our football helmets,” UCF athletics director Terry Mohajir said in a statement. “This relationship brings together two organizations with deep roots in our community, tremendous national reach and a shared belief in creating memorable experiences. We appreciate Walt Disney World’s investment in UCF Athletics and we are excited to showcase this relationship during our Big 12 opener at the Bounce House.”
“UCF is an important part of our community, and we are proud to expand on our longstanding relationship in a way that celebrates the spirit of Central Florida,” said Sivonne Davis, Vice President of Marketing Strategy at Walt Disney World Resort. “We are excited to see the Walt Disney World logo on the Knights’ helmets as they compete for the Big 12 Conference championship and beyond.”
UCF is the latest college program to feature a corporate sponsor on its helmet bumper, following Minnesota and Utah, Front Office Sports reported.
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This is not the first sponsorship deal between the two, with Walt Disney World Resort reaching an agreement in 2019 to serve as the school’s official theme park, water park, resort and cruise line destination. The deal included signage during football games inside Acrisure Bounce House Stadium along with special in-game promotions.
According to the school, the deal will extend beyond the logos on football helmets, stating, “This endeavor is more than a logo. It’s creating new opportunities for Walt Disney World and UCF Athletics to engage Knights fans and celebrate the people, energy and experiences that make Central Florida one of the country’s most vibrant regions.”
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